Less Seats, Higher Revenue? Why Southwest Airlines Reversed a $60 Million Cabin Strategy
More than a decade ago, Southwest Airlines made a textbook low-cost carrier decision: add more seats to generate more revenue. By installing slimmer, lighter seats on its Boeing 737-700 fleet, the airline increased capacity from 137 to 143 seats per aircraft. The $60 million retrofit project was expected to generate approximately $10 million annually in … Read more